New ad campaign national airline of Malta, saw it bounce back to popularity among tourists to the island in the Mediterranean. Malta has a very good weather in the winter, as well as the traditional holidays and two weeks, many pensioners visit the island every three or four months, rent an apartment or house with a pair of long-term hotel discounts, which in turn promote the use rate of the hotel in Malta. And while it acknowledged that the airline a surge of interest in booking a flight to Malta had seen. Ad campaign in Europe took place from August to late November, and the community, that a good result came from the UK – Malta traditional market – plus Italy, France, Austria and Germany. While in Malta, will continue to be 8 per cent increase in flights from the core UK market want to understand the importance of diversification and not rely on a market, and jump over the 18 percent of passenger bookings from Italy would be welcomed . Included among the airlines ad campaign in the UK was 12 weeks campaign with Sky TV, and on its website, in print media, full page color ads were made in the quality press, including The Times. In France and Germany together to print and traditional media are used, while in Italy, part of the campaign for the first time text messages lead customers’ cell phones. Options offer a good 2008 ares high, with their own ads to increase production – but also the increase in the number of tourists to holiday in Malta has increased in 2007 and further rise is expected next year. The year 2007 was a turning year for Malta, the bad publicity before turning to the positive press reports in the media overseas. Both in Germany and the United Kingdom has seen a new low-cost operators have been successfully applied to fly to Malta, and an increase in tourism can be largely put down to them. The good news for Malta is that despite the increase in the number of tourists who came to the island via low cost flights, the recovery of prices of hotels increased from base to 5 stars, showing that Malta is calling on all. Malta hotels, airlines and leisure industry is looking forward to 2008 with confidence.


Article Source: book airlines